Customer Intelligence AI
RDP is building India’s sovereign Customer Intelligence & Personalisation AI platform for BFSI — GPU infrastructure, customer analytics software, and validated AI models for hyper-personalisation, next-best-action, churn prediction, and cross-sell.
Why Customer Intelligence AI, Why Now
India’s BFSI sector serves 500M+ digital customers, yet most institutions still rely on segment-based campaigns and rule-based product recommendations. The result: low.
Target Segments
Retail Banks
Personalised product recommendations, next-best-action for 100M+ customers across digital.
Insurance Companies
Dynamic pricing, propensity modelling, policy renewal prediction, and agent productivity.
Wealth Management
Robo-advisory, portfolio personalisation, client segmentation, and relationship manager AI
NBFCs & Fintechs
Customer lifecycle AI, collection strategy optimisation, and digital lending.
Payment Companies
Merchant intelligence, consumer spending analytics, and loyalty programme optimisation
Payment & Fintech Companies
UPI platforms, digital wallets, payment aggregators, neo-banking
Full Stack Architecture
Three integrated layers — hardware, software, and AI — purpose-built for bfsi at institutional, state, and national scale.
INTELLIGENCE — Customer AI Models
Next-Best-Action · Churn Prediction · Cross-Sell · Dynamic Pricing · Conversational AI
SOFTWARE — Customer Data Platform
CDP Engine · Feature Store · Campaign Orchestrator · A/B Testing · Analytics · ISV Apps
HARDWARE — RDP Proprietary Infrastructure
AI-POD · Training GPU · Customer Data Lake · Lossless Fabric · Edge Nodes · HA Cluster
RDP Proprietary Infrastructure
| Component | RDP SKU | Customer AI Role | Key Specification |
|---|---|---|---|
| Compute Node | RDP AI-POD (Rack Scale) | Model training and real-time recommendation serving | 8× GPU per node, NVLink |
| Inference Server | RDP BFSI AI SKU | Real-time next-best-action and propensity scoring | A100 / L40S, HA redundant |
| Customer Data Lake | RDP NVMe All-Flash Array | 360-degree customer data, feature store, and interaction history | Up to 500 TB, 10 GB/s |
| Network Fabric | RDP Lossless Fabric | Low-latency interconnect for real-time personalisation | 100GbE / 400GbE |
| Channel Edge | RDP Inference Edge | Branch and ATM-level AI for in-person personalisation | Compact GPU, 24×7 |
Customer Data Platform
Apache Spark / Flink
Distributed processing for customer feature engineering at scale
Delta Lake / Icehouse
Lakehouse architecture for unified customer data management
Elasticsearch
Customer search, segmentation, and real-time analytics
MLflow / Kubeflow
Model lifecycle for personalisation model training and deployment
NVIDIA Triton Server
High-throughput serving for recommendation and propensity models
Apache Airflow
Workflow orchestration for customer data pipelines and batch scoring
Next-Best-Action Engine
Real-time recommendation of products, offers, and channels per customer
Churn Prediction AI
Early warning for customer attrition with retention action recommendations
Cross-Sell / Up-Sell AI
Propensity models for loans, insurance, investments, and credit cards
Dynamic Pricing Engine
AI-driven pricing for loans, insurance premiums, and investment products
Conversational AI
Banking chatbot and voice assistant with personalised financial advice
Customer Lifetime Value
CLV prediction, micro-segmentation, and value-based service tiering
Pre-Validated AI Models
| Customer Domain | Model Type | Application | Performance |
|---|---|---|---|
| Next-Best-Action | Contextual Bandit | Real-time product, offer, and channel recommendation per customer interaction | 3× conversion improvement |
| Churn Prediction | Survival Analysis + DNN | Customer attrition probability with explainable risk factors and retention triggers | 40% churn reduction |
| Cross-Sell | Collaborative Filtering | Product propensity scoring across loans, cards, insurance, and investments | 2.5× cross-sell ratio |
| Dynamic Pricing | Reinforcement Learning | Personalised loan rates, insurance premiums, and fee structures | 15% revenue uplift |
| Conversational AI | Fine-Tuned LLM | Banking chatbot with account context, transaction history, and financial advice | 85% query resolution |
| CLV Prediction | Ensemble Regression | Customer lifetime value estimation, segment migration, and value-based tiering | 92% prediction accuracy |
Deployment Configurations
Three pre-validated tiers — each with hardware, software, AI models, and RDP SLA support. Custom BOQ on request.
Starter
Single Institution / NBFC
Professional
Mid-Size Bank / Insurer
Enterprise
Large Bank / Financial Group
End-to-End on Sovereign Infrastructure
Complete pipeline from data ingestion to actionable intelligence — every step on RDP infrastructure.
CAPTURE
ENRICH
SCORE
ACTION
OFFER
OUTCOME
Build With Us · Sell With Us
RDP’s BFSI AI platform is designed for India’s ecosystem. We’re inviting technology and channel partners, and direct inquiries from organisations.
Technology Partners
- Certify your personalisation AI on RDP infrastructure
- Access GPU labs for model validation
- Joint go-to-market with RDP BFSI sales team
- Co-branded solution briefs for bank procurement
- CBS / digital banking integration support
Channel Partners
- Sell complete customer intelligence solutions
- Pre-configured CDP deployment packages
- RDP-backed implementation & SLA support
- Partner margins on hardware + software
- BFSI sales training & certification
Financial Institutions
- Schedule a customer AI workshop
- Request a proof-of-concept deployment
- Get a custom Bill of Quantities
- Evaluate starter tier with sample data
- RBI compliance advisory support
India’s Sovereign BFSI AI Infrastructure
Make in India Hardware
All RDP systems designed and assembled in India. GeM-listed for government bank procurement.
Financial Data Sovereign
Transaction data, customer records, and AI models stay on Indian infrastructure. Zero export.
RBI Compliant by Design
RBI data localisation, DPDP Act, and PCI-DSS compliance built into the architecture.
Enterprise Security
ISO 27001 certified infrastructure with encryption, audit trails, and access controls.
5-Year Lifecycle Commitment
Hardware support, AI model updates, and continuous improvement throughout lifecycle.
Full Stack — Single OEM
Servers, storage, networking, software, and AI from one Indian OEM. One BOQ, one SLA.
Regulatory Alignment
| Standard | Scope | RDP Coverage |
|---|---|---|
| RBI Data Localisation | Data Residency | On-premise — zero cross-border transfer of customer data |
| DPDP Act 2023 | Data Protection | Consent-based data processing, purpose limitation, and data minimisation |
| RBI Fair Practices | Lending Guidelines | Explainable AI for credit decisions, no algorithmic discrimination |
| PCI DSS | Payment Security | Encryption and access controls for payment and card data |
| ISO 27001 | Information Security | RDP infrastructure ISO 27001 certified |
| IRDAI Guidelines | Insurance Regulation | Compliance support for insurance personalisation and pricing regulations |
Projected Impact
| Metric | Before RDP AI | After RDP AI | Impact |
|---|---|---|---|
| Campaign conversion | 3–5% | 15–20% | 3× improvement |
| Customer churn | 25–30% annual | 15–18% annual | 40% reduction |
| Cross-sell ratio | 1.2 products/customer | 3.0 products/customer | 2.5× increase |
| Time to offer | Days (batch) | Real-time | Instant |
| Marketing ROI | 1:3 spend ratio | 1:8 spend ratio | 2.5× better |
| Data sovereignty | Cloud/vendor risk | 100% on-premise | Zero RBI risk |
Ready to Build BFSI AI Capability?
From pilot to production — RDP designs, builds, and deploys sovereign AI infrastructure for India’s bfsi ecosystem.
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Disclaimer: RDP Technologies provides AI compute infrastructure and does not provide financial advice, credit decisions, or regulatory determinations. AI models deployed on RDP infrastructure must be independently validated per applicable RBI, SEBI, and IRDAI regulations.
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