/ Brand Manager

Brand Manager

Desired Experience in Years : 3-6 years
Number of Openings : 1
Location/s : Hyderabad
The Brand Manager position is an exciting and unique opportunity to take ownership of the brand and monitor marketing trends as well as keep an eye on competitive companies in the marketplace to stay ahead of competition. Brand managers oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research.

RDP is a leading IT Hardware brand for Design & Manufacture of Computing Devices. We Just reached 10 Years but have a presence across India. We promote “Make in India” (MII) by Designing & Manufacturing of Laptop PC, Desktop PC, Tablet PC, All in One PC, Servers and Workstations.

In this context we are looking to hire a Brand Manager to serve as the point-person for developing, implementing and executing marketing initiatives and activities for brand endorsing . These initiatives and activities include campaigns (print, web, social media, broadcast, etc.), events, corporate responsibility programs and sponsorships.

If you are interested in making a difference and passionate about growing your career with the growth of the company by working hard and learning fast then you are at the right place. Join us to leverage the opportunity and the platform provided by the company in achieving the career milestone.

Responsibilities

  1. Accountable for managing a variety of marketing initiatives that drive brand awareness, trial and distribution.

  2. Be the brand lead across all other marketing functions — both in brand strategy, promotion and creative. Provide brand review for all marketing content and ensure it is in line with overall brand positioning and voice.

  3. Be the brand lead across all other marketing functions — both in brand strategy, promotion and creative. Provide brand review for all marketing content and ensure it is in line with overall brand positioning and voice.

  4. Make decisions about the cost of branding and analyzing trends in customer spending.

  5. Develop custom marketing and advertising strategies.

  6. Create designs and layouts for media outlets.

  7. Establish and maintain brand budgets.

  8. Create, execute, and manage marketing programs and campaigns.

  9. Complete research into industry trends and public perception.

  10. Maintaining relationships with company stakeholders


Requirements

  1. Bachelor’s/Master’s Degree in Business, Marketing, Advertising or related field.

  2. 3-6 years of experience in marketing(IT Hardware marketing preferred).

  3. Experience managing a brand across multiple markets.

  4. Expert knowledge about marketing and related subjects (advertising, market research, consumer behavior, marketing analytics) .

  5. Excellent written and verbal communication skills.

  6. Strong research and analytical skills.

  7. Analytical skills to forecast and identify trends and challenges.

  8. Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

  9. Proven leadership experience.

  10. Immediate joiner preferred 



Benefits/ Compensation

  1. Salary - Best in the Industry.

  2. Incentive - Best in the Industry.

  3. Medical Policy for the Candidate Family.

  4. Career Growth.


Company Mission

Current India is walking towards Atmanirbhar Bharat, and the Government of India has taken a huge initiative at the policy-making level to make it happen by releasing the Vision Document on Electronics Manufacturing Roadmap to make India a powerhouse to reach USD 300Bn in electronics manufacturing by 2026 from a current USD 75Bn.

Make in India (MII) is one such subset Initiative where the Government of India has asked all Government Departments (55,000 in GeM) to buy only Make In India IT Hardware products (where local content is 51% or Class 1 Supplier) this has opened the doors for many Indian brands like RDP to take part in nations mission by manufacturing most affordable high quality make in India IT Hardware products from India to the World by becoming Local Champions.

PLI (Production Linked Incentives) is also a special incentive by the Government of India to local manufacturers to be competitive in the global markets. 


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